CEO and Creative Director at Tru Luv

Brie Code

Brie is the CEO and creative director of TRU LUV, a studio making relaxing experiences for your phone together with artists and neuropsychologists. These experiences are not quite games and not quite apps. They call them companions. They think they are a key part of the future of interactivity. She spent 2016-17 traveling to consult with games studios, speaking at art, games, tech events, and discussing interactive media with artists, psychologists, social entrepreneurs, game developers, and people who find video games boring. She has a column at She works with Game Girl Workshop and mentors students in interactive media at the Filmakademie Baden-Württemberg. Previously she was a lead AI programmer at Ubisoft on the soft, ethereal game Child of Light and three Assassin’s Creed games. She worked with teams of up to 60 AI devs. If you’ve played Company of Heroes against the AI, you’re playing against her and one of her colleagues.