Lane Becker has been hanging out on the Web since it was invented, from his first job setting up websites for the University of Texas at Austin in 1994 to his first failed startup in 1999, then on to more successful ventures: co-founding one of the world’s first user experience design firms, Adaptive Path, in 2001, and online customer service community platform Get Satisfaction in 2007. At Adaptive Path, Lane ran the consulting practice as well as the New Ventures program, which aided early-stage startups with product development in exchange for equity, and developed Measure Map, a blog analytics tool acquired by Google in 2005 and incorporated into Google Analytics. Adaptive Path was acquired by Capital One Bank in 2014, and Get Satisfaction by the social marketing firm Sprinklr in 2015. Lane is currently at 18F, a new division of the United States government working to bring modern digital practices to government.