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Elina Zheleva

Founder, DesignThinking.Bg

Elina comes from Sofia and she’s a Design Thinking Evangelist by trade.

She has studied Design Thinking at the HPI School of Design Thinking in Berlin and has specialised User Research in the original at Stanford University.

In short, Elina has learnt Design Thinking from the best and she’s on the quest to spread this knowledge to Southeast Europe.

Elina works with corporations, startups and public organisations in the region and helps them implement the Design Thinking methodology in their work.

She is the founder of